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DIGITAL MARKETING EXPERT CERTIFIED

375,00 295,00

Includes: 

  • The Most Popular and Well Known Digital Marketing Certification powered by VMEdu, a global leader in adult training. Successful candidates will be awarded the SMstudy® Certified Digital Marketing EXPERT certification by SMstudy®.
  • Well-developed community: Participants can also learn with a peer group of 70,000+ students from over 100 countries through our subject specific discussion forums on LinkedIn and Facebook, or by discussions in our mobile apps and online forums.
  • FREE Book: DMBOK®Guide is available as a free download at SMstudy®.com. DMBOK® Guide is written by 40+ authors and reviewers and draws on 10,000+ hours of experience in most relevant domains of digital marketing.

 

Description

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 Digital Marketing Expert Level Certification

You are a digital marketing professional and want to achieve the Expert level. Keep your professional development continuous and equip yourself with the latest key skills needed to become Digital Marketing Expert. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product. Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy® after passing the exam.

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Digital Marketing Expert.

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert. It is also mandatory to gain 40 mandatory educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

 

 Takeaways

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Digital Marketing Expert certification by SMstudy

 

 Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration

 

Course Outline

Introduction

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels

  • Understand Available DM Channels
  • Evaluate DM Channels

Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.