Description

Digital Marketing Specialist Level Certification

SMstudy^® Certified Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy^® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy^® Certified Digital Marketing Specialist certification by SMstudy^® after passing the exam.

 

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Digital Marketing Specialist.

 

 Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes from the SMstudy Guide — Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

 

 Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Specialist certification by SMstudy

 

 Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration

Course Outline

Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

 

Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

 

Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

 

Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

 

Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

 

Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

 

Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.