Description

Digital Marketing Professional Certified

This course provides a comprehensive understanding of all digital marketing activities that help you reach and engage customers. SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. The Certification requirements ensure that the formation is up to date, with the latest digital marketing concepts and methodologies.

 

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional. All the required resources are also provided as part of the online certification course.

 

Takeaways

• High quality online videos
• Classroom study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Professional certification by SMstudy

 

Examination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 100 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 120 minutes duration

 

Course Outline

Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization

The theory sections mentioned here  will be aided by case studies, exercises and simulations for practical/experiential learning.