Agile marketing is a flexible, iterative, and customer-centric approach that is based on the principles of the agile method used in project management. It allows marketing teams to plan and execute marketing projects or campaigns together, quickly measure their impact and continually improve results.
Characteristics of digital marketing:
There are many trends in the world of marketing, but agile marketing is based on 4 essential phases:
Sprints:
The sprint is a period given to the team to complete the project. Projects that take place over 6 months or more are arranged into several achievable and measurable weekly sprints.
Quick meetings:
It’s a morning check-in with the whole team, organized daily and lasts about 15 minutes. These small meetings allow you to quickly discuss the work of the previous day, and the tasks of the current day.
Follow-ups:
It is absolutely necessary to think of a project management tool for the administration of agile marketing, like JIRA. Because it allows the team to better follow the progress of the sprint.
Teamwork:
To be successful with your agile marketing strategy, the team must be cohesive and well organized. The work environment and the team spirit play an important role in achieving the desired goals.
Advantages of agile marketing:
- Flexible and successful internal communication:
Agile marketing transforms communication between teams. Thanks to the daily check-ins, each member knows his tasks as well as those of his colleagues. Mini-meetings in the morning helps avoid problems and increase team productivity.
- Improved and increased productivity:
Agile marketing makes it possible to get things done efficiently and quickly.
- A competitive advantage:
Sprints allow teams to multitask over a period of time. This results in a better return on investment and rapid and remarkable growth of the company.
- Controlled costs:
Agile marketing is seen as a profitable solution. Entrepreneurs attest that the agile marketing strategy has helped them achieve results in the short and medium-term.
We recommend agile marketing in your business. You will notice the difference quickly.
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